Emergency Fund Distribution with Salesforce Nonprofit Cloud Case Management

Wellspring Family Services is a nonprofit, multi-service agency serving low-income and vulnerable individuals, children and families in the Seattle area. Its mission is to end the cycle of family homelessness in the metropolitan area, and ensure that every child has a safe and stable home. 

At the height of the COVID-19 crisis, Wellspring Family Services was selected by the City of Seattle to administer the distribution of a $2.17M fund targeted to aid the city’s hospitality workers who lost their jobs or income due to the pandemic. The organization was tasked with quickly bringing online an end-to-end system that was equipped to: collect applications in multiple languages, track information in a meaningful way, support the selection process of eligible applicants, and facilitate the disbursement of funds.

Wellspring Family Services reached out to DaizyLogik to help them design and implement this digital system for their needs by leveraging Salesforce CRM and the Nonprofit Cloud Case Management module.

Together, we got the $2M into the hands of people that needed it. A success from every angle – from the City of Seattle, our team, DaizyLogik’s completion, and the lives it touched.

Peter Schultz COO, Wellspring Family Services

Agility and Forward Looking Design

For this project, Wellspring and DaizyLogik selected FormAssembly to build out the data collection portion of the project. This allowed the DaizyLogik team to build out data collection forms in 10 different languages in order to support the diverse Seattle community and reduce the language barrier for potential applicants. By using the e-signature feature built into FormAssembly, the team was able to provide an additional layer of validating eligible applicants and meet the requirements set forward by the City of Seattle. 

Leveraging their expertise in both Salesforce CRM and in supporting human services organizations, DaizyLogik was able to quickly deploy and configure the Case Management module for Salesforce CRM. Our team designed additional structures needed to support the immediate needs of the hospitality program data collection with an eye for the future, taking into consideration the needs of other programs that Wellspring is currently managing or plans to manage moving forward. Using the Salesforce connector for FormAssembly, the applicant data was funneled directly into the Case Management system allowing the team to perform in-depth data analysis after the initial application process, in order to drive the funds disbursement process.

In order to ensure compliance with the funding guidelines established by the City of Seattle and fairly disburse the funds to applicants in need, the data collected had to be further scrubbed before being used for decision making. Using one of the address verification services built into the Nonprofit Success Pack, as well as a third party deduplication tool (Demand Tools), DaizyLogik helped Wellspring ensure the applicant data was accurate.

Read the entire case study and Q&A with Wellspring Family Services COO, Peter Schultz.

Based on the timeline – I needed someone who knew the questions that were necessary to ask. With limited staff: there was a lot that was self led by DaizyLogik, whose team fulfilled answers to questions that I didn’t even have to ask, and met at odd hours during a truly unrealistic timeline – they were very accommodating.

Peter Schultz COO, Wellspring Family Services